I'm not on board with all this hyperactive praise at all. Here are my reasons:
1) 100% Unoriginal thus far. I know it's a zombie show and you can only expect so much, but every non-zombie aspect of the show has been done before. My biggest complaint in this area would be the way he managed to survive while unconscious in a hospital... 28 Days Later anyone? Admittedly, that's my favourite zombie movie, so a comparison to that isn't a bad thing... but it seemed to just copy it.
2) I like when writers make an effort to make their own versions of zombies. This, however, seems to be borrowing the generic zombie rules... Head-shot kills them, bites kill you... fever, un-dead, repeat. Yawn. - Although I know they have plenty of time to explain the zombie process further, so I'll hold off on too much criticism there.
3) The characters know this is how infection works, yet the kid carries a baseball bat (blood splatter much?) and his dad shoots a zombie in the head from an inch away. For such careful people, their means of protecting themselves while attacking is pretty lame. Inconsistent characters do not a good show make.
4) LOVE TRIANGLE AHOY! - American TV can't resist this, it seems. Bah!
HOWEVER... I do actually like it. Just not as much as you guys seem to. So consider the above me just playing Devil's Advocate.
The thing I think gives this show the most potential is how they're seeming to push the fact that these zombies may actually still have a human side. The mother knowing where her son is, the legless zombie actually looking terrified and in pain, the main guy acknowledging this and putting it out of its misery. I REALLY hope they explore this more... making us feel some level of sympathy for the zombies... who, let's face it, are just victims trying to survive.
As things stand... I'm giving the pilot a fair 7/10... with potential to hit 9 if they take the show in the right directions.
PS: On the side-note about the BBC. Their recent Sherlock Holmes mini-series was the greatest thing on tv for a number of years, and Merlin is currently the most imaginative family show around. The Beeb kicks arse. They may not have the same funding as American tv channels, but they absolutely consider "Quality Over Quantity", and I love them for it.
And thank you to those who pointed out Dead Set has nothing to do with the BBC... I was ready to pounce!